A Beginner’s Guide to Video Landing Pages

The percentage of internet users in the United States who viewed video content monthly was estimated to be around 85. There has been reports stating that the time spent by internet users watching video content have increased last year. In fact, about 54 percent of customers prefer to see engaging video content from businesses and brands. 

As the demand for captivating video content is on the rise, online marketers have started to use it as a marketing tools. More than 85 percent marketing professionals admitted that they use video content to market and advertise products. Digital marketers have also started to include video content landing pages, as they are highly effective.

Video Landing Pages

Marketers who use creative video content were able to gain nearly 66 percent lead when compared to others. Videos also have the unique ability to urge customers to spend more time on a website. These are just a couple of reasons why the landing page of several business websites contain videos.

 Video contents are charming, engaging, and has the power to prompt viewers to click the buy button. You can include different types of videos on your website’s landing pages. Here are some of the most widely used types of video landing page templates worth checking out.

Also read: A Beginner’s Guide to Landing Pages and Why You Need to Use them

Including Videos in the Background

Replacing the background of your website with a beautiful video can do wonders when it comes to online conversions. Visitors will be encouraged to spend more time on your website if you use a video background. Video backgrounds can improve the visual appeal of your landing page and make it look even more elegant.

Customer Reviews

Reviews or personalised experience from existing customers of your business are also powerful marketing tools. Most internet users love to read and check reviews when buying a product. This is why it is a good idea to place testimonial videos on your website’ landing page. Visitors will be intrigued to view these contents, which will in turn educate them more about your products and services.

Informatory Videos

Most customers who end up at your website will surely be eager to know more about your brand or business. So, creating interactive and engaging video content that offers relevant information about your business is an excellent idea. You can  also tell customers why they need to buy your product and more through these types of videos.