Even today, several digital marketers especially beginners believe that Search Engine Optimization is all about link building and keywords. It is true that link building and keyword are two integral parts of SEO, but there is more to it. The search engine giant, Google considers a number of factors when they are assigning rank to websites.
The developers at Google have been determined to improve user experience. In fact, Google has made a number of changes over the last few years in order to offer relevant, trustworthy, and high-quality results to internet users. This is what prompted Google to introduce strit algorithm updates. UX is crucial to Google too and we will explain it to you by taking RankBrain as an example.
What Is RankBrain and What Role Does It Play in Search Engine Rankings
The artificial intelligence system, RankBrain is used by Google to process some of their search engine results. RankBruin focuses on dwell time, organic CTR, bounce rate, and other behavior metrics. The statistics delivered by RankBrain allows Google to analyse whether visitors love to visit your website or not.
If website visitors who stumble across your site spend a fair amount of time or, then Google can confirm that your site is offering something valuable to them. Moreover, if they are able to easily navigate from one page to another without any hassles, then your website must be user-friendly.
However, if internet users immediately exit your site or never revisit your site, Google may conclude that your site irrelevant or poorly optimized. Websites that fall under this category will struggle to secure a high rank in the search engine results page of Google.
How to Implement the best SEO and UX design practises
It is pretty evident that Google’s primary aim is to offer relevant answers and solutions to customer’s queries. So, you will need to think like a customer and try to understand what they are looking for. If you are able to do that, along with implementing the following SEO and UX design practises, you will surely be rewarded by Google with high rankings.
Simple Website Architecture
The architecture of your website is nothing but the way in which the pages in it are organized. Website with good architecture will get indexed by Google quickly when compared to other websites. The architecture of your site plays a key role in user experience. This is why it is best to make the navigation easier, include attractive CTAs, and make sure visitors can easily find what they are looking for.
Opt for a Responsive Design
The number of users who browse the web through mobile and smartphones is increasing as we all are aware. This is one of the major reasons why Google rolled out mobile-first indexing. As a result, Google currently indexes the mobile version of websites before proceeding to indexing the desktop version. So, it is critical to make your website both desktop and mobile-friendly.
Boost Page load time
A recent study revealed that a single second delay in website page loading time can severely affect the number of page views. It is reported a single second delay can reduce the number of page views by 11 percent. In addition, poor loading time will also deprive users of a fine website visiting experience. This will negatively affect your online conversions. So, take the necessary steps to improve the page load speed of your website.