A Beginner’s Guide to Landing Pages and Why You Need to Use them

Do you know that landing pages are capable of offering a unique and personalised experience to website visitors. Well-designed and effective landing pages can also help businesses to lure more customers to their offerings. Today, landing pages have become a critical tool when it comes to online or digital marketing.

Do you know that businesses with long landing pages are able to generate approximately 220 percent more leads than normal websites. However, the surprising stats is that just 52 percent of businesses test their landing pages and look to improve it. Implementing good strategies and methods to improve conversions through landing pages can do wonderings.

A Beginner’s Guide to Landing Pages

The term landing page will not be alien to anyone who has a good or even minimal knowledge on landing pages. Still, for the sake of beginners, we will get back to basics and start by explaining what landing pages really are.

What are landing pages

A landing page is one of the pages in a website that is designed with a specific purpose of encouraging website visitors to take an action. Most landing pages are designed with this specific goal, which is why they may lack footer, sidebar, or a header. In some cases, landing pages may even have a different design and look than the rest of the website.

Landing pages avoid these elements to avoid distraction to website visitors. This prompts them to either make a buying action or turn back. If your landing page is well designed or if it can offer a fine experience to users, you will most likely earn a customer.

Recommended reading: A Beginner’s Guide to Video Landing Pages

Types of Landing Pages

Landing pages can be classified in many ways, but we are mainly focusing on the primary goal of these pages. In that aspect, landing pages can be divided into two : lead generation landing pages and click-through landing pages.

The primary aim of most lead generation landing pages is to urge site visitors to fill out a form to subscribe to their email Newsletter or online magazine. 

On the other hand, click-through landing pages focuses on prompting the visitor to buy the product or click a link. The content on these pages should not just be attractive, but they should also notify customers about the benefits of buying your product. In case of lead generation pages, it will be best to reward them with a free trial, discount coupon, or ebook.

Reasons to Use landing Pages

The major reason why most businesses use landing pages would be pretty obvious by now. It is that landing pages help improve online conversation, which in turn boosts sales. In addition to that, landing pages even offer plenty of other advantages too. Some of the most crucial ones are the following.

Directing your website visitors to the homepage of your website possess one major issue. It is that the changes that you make to your website’s homepage will affect your site may negatively affect the site. For instance, it may reduce the number of visits or lower your rank. But, you won’t encounter any such issues if you make changes to the landing page.

Another added advantage is that landing pages allow you to easily target a specific audience. You can provide offers targeted at a specific group of customers and urge them to purchase your products.