As you would probably know, the style of developing and designing a website in such a way that the structure, images, and content looks great when viewed through different types of devices is popularly known as responsive design. A couple of years ago, Google made an official statement in which they confirmed that the search engine will be considering the ‘mobile friendliness’ of website when they are being ranked.
This means that the algorithm of Google and other search engines will thoroughly crawl through your website to check its mobile-friendliness. The rank of websites that are not optimized for smartphone and other mobile devices will be considerably lower. Most website owners wish to avoid hassles like this. If you are one among them, then you should consider making your website mobile-friendly or mobile-responsive.
Why Should I Design A Mobile-Friendly Website
It might come as a shock to many readers when they hear the fact approximately 50 to 60 percent of web searches in most of the Western countries were conducted through mobile devices. Experts in the field of online marketing and web designing claim that the numbers are expected to grow considerably in the coming years.
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So, if you fail to optimize your business website for mobile users, then you risk losing them, which is not good for business. Another significant thing you need to note is that creating a mobile responsive website is actually cost effective and a lot more efficient. Below are a few simple yet effective reasons that will give you a clear idea on why it is important to design a mobile responsive website.
The Rapid Increase in Mobile Usage
A recent survey conducted by digital marketers pointed out that over twenty percent of Google searches are currently carried out through smartphones and other mobile devices. Another survey revealed that approximately 57 percent of internet users are accessing websites through both mobile devices and desktop computers.
The above statistics evidently proves that there has been a considerable increase in the percentage of users who are accessing the web through mobile devices. So, these internet users expect websites to load fast on mobile devices and offer an optimal viewing experience. If that’s not the case, then they will prefer not to stay on such a website.
Google Favours Responsive Design
The most favoured design pattern of Google and other search engines is responsive design. This is mainly because responsive design will not create similar copies of a same website. This means that the mobile version and desktop version of such websites will significantly vary when compared to one another. It is true that both the versions of the site will have exact similar HTML and URL. However, the way these websites fit, retract, and adapt across different devices will be different.
Internet users who are browsing your website through both mobile devices and desktops will surely appreciate such a creative approach. Another important thing you need to note is that site visitors who are accessing just a single URL will be amazed to see that the website is adapting accordingly to fit the screen size of their device, which is pretty great.
Efficient and Easier to Manage
Several businessmen have a misconception that creating two separate versions (Mobile and Desktop) of their business website is a good move. The reality is that building two separate websites for your business is actually a less cost effective and efficient move when compared to creating a single responsive website.
If you are planning to build two separate websites, then you will have to do SEO, web maintenance, and several other tasks for both these websites. This can be time consuming and hard, which is another major reason why most professional website designers and developers prefer to settle for a single website that is mobile friendly.
You need to pay attention to the fact that a major portion of internet users prefer to leave websites that are harder to navigate. On the other hand, websites that are easier to navigate are more than likely to attract internet users. So, if you are able to do that, then you will be able to attract several internet users to your website with utmost ease.
One of the fascinating aspects of Responsive design is that it significantly increases conversations by simply offering an optimal and seamless user experience, which most internet users are looking for. On the other hand, website that lack such a creative and effective design will fail to capture the attention of internet users.
Good for Business
If your business website is not optimized for smartphone and other mobile users, then you will gradually end up losing customers who access your site through these devices. This is not good for business, as the loss of these customers will surely affect your revenue. In addition, the seamless and excellent experience offered by responsive website is capable of improving both lead generation and sales.
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Most of the business websites that you see across the web are mobile-friendly or mobile responsive. So, if you do not make your website mobile responsive, then you will not be able to stay ahead of your competitors, which will in turn prevent you from building a strong online presence for your brand.
Website designers and developers who have already designed a mobile responsive website should definitely check whether the responsive design layout of the site is compatible with different types of popular internet browsers. If not, then it is best to get in touch with our expert website designers and developers, as we are always here to help you.